ABOUT THE AUTHOR: REBECCA COGGAN
For close to fifteen years now, Rebecca Coggan has helped companies harness the power of email marketing. A pioneer in the “6-stages of email viewing” approach, she has contributed to the effectiveness of hundreds of millions of emails sent by Air Canada, Volkswagen, Best Buy, Fido, Le Devoir, Tourisme Saguenay Lac- Jean and several others. Well recognized for her expertise, she’s been invited to give conferences and write articles on the subject, notably for Infopresse, Les Affaires and on LinkedIn. At Certimail, she’s dedicated to improving the email marketing and sales performance of our clients’ CASL Compliance Programs.