CUSTOMIZED SERVICES FOR DEMANDING BUSINESSES

According to the CRTC, a risk analysis (audit) is an essential component of a CASL compliance program for any company to avoid CASL offences and to benefit from a due diligence defence.

If you’ve already taken actions to get your business CASL compliant or if you prefer to conduct the process internally, a Certimail CASL compliance audit is a great way to document your efforts and to make sure you’ve covered the 100+ CASL compliance risks.

Our experts gather data on your policies, processes, and systems, then audit your practices according to our 100-point grid, and then finally deliver your audit report including:

• Your compliance level
• A description of all compliance issues
• Tailored recommendations
• Suggestions for marketing and operational optimisation

During the process, our experts will answer any questions you may have regarding compliance, technology or marketing optimisation.

Did you know that:

• Email marketing is 25-50 times more efficient than social networks?
• Each $1 spent on email marketing generates an average $44 in sales?
• Every $ invested in email marketing pays twice as much as advertising?

However, a general monthly newsletter isn’t enough. Segmentation is important, and your subscribers expect personalised content appropriate to their stage in the buying journey.

The adoption of marketing automation quickly accentuated the competitive disadvantage of companies that have to spend on advertising to offset their email marketing weaknesses.

For more than a decade, Certimail experts have helped dozens of companies, such Air Canada, Best Buy, Fido, Via Rail, Volkswagen, etc. improve their email marketing results.

Email is the most powerful and cost-effective digital tool to convert leads and generate sales. Let us help you take your email marketing to new heights.