DISCOVER ALL OUR ARTICLES ON CASL AND EMAIL MARKETING

Attention! Privacy Law: New Obligations for ALL Businesses
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According to the Canadian Chamber of Commerce, in 2016, 53% of…

Canadian Companies Face California's New Privacy Law
Until recently, the United States was lagging behind in the protection…

Case study: Newsletters mistakenly flagged as spam... What to do?
If you send out a newsletter, chances are good that at least…

B2B Sales: Simple Email Trick to Quick-Start New Lead Relationships (and be CASL & GDPR Compliant Too)
For those of us that work in B2B, networking is a great opportunity…

How to Segment Email Contacts for Performance and Compliance
With the arrival of the GDPR and with CASL in full force, we…

GDPR: (re)confirming consent, an error to avoid
With the entry into force of the General Data Protection Regulation (GDPR)…

$100,000 in penalties for SMS messages non-compliant with CASL
A commitment to the CRTC
May 1st, 2018, the CRTC announced via…

GDPR & CASL: When to use “Legitimate Interests” or “Consent” as a lawful base
If you are a Canadian marketer and you send emails to the European…

How to Write Emails to Get Consent for GDPR (and CASL)
The European Union’s General Data Protection Regulation (GDPR)…

CASL’s first sanction against a foreign company
Sanction for the Irish site Ancestry.com
On April 24th, the…

GDPR Compliance & Emails: What Canadian SMBs Need to Know
The European Union’s General Data Protection Regulation (GDPR)…

Learn How CASL’s Parliamentary Review Will Effect Your Email Marketing In 2018
Last year was a landmark year for CASL. There was a lot of activity;…

[Study] Marketing Professionals’ knowledge of CASL – Spoiler: It’s not good…
Today, the AMR (Quebec’s Association of Relationship Marketing)…

$1,25M fine for Enterprise, National, and Alamo
A negotiated fine
Enterprise Rent-A-Car Canada Company, which…

Parliamentary Report: The Canadian Anti-Spam Law Is Here to Stay
The government must maintain and reinforce the application of…

15 Recommendations to Strengthen and Simplify CASL
Following our testimony before the Standing Committee on Industry,…

Public Address of Philippe Le Roux Before the Parliamentary Committee on the Revision of CASL
Speech delivered by Philippe Le Roux, President of Certimail,…

Horrifying Email Marketing Requests and their Saintly Solutions
Although Halloween is soon upon us, scary email marketing strategies…

The Latest 2017 Email Marketing Stats & Info
The latest statistics and information from several reports recently…

Parliamentary Review of CASL: A Festival of Asinine Discourses
If you believe, like many do, that you still receive a lot of…

CASL’s first Parliamentary Review Session
The House of Commons Standing Committee on Industry, Science…

CASL: What’s changed since July 1st?
After three long years, the grace period has ended, and companies…

CASL: First Fine To A Corporate Executive
The CRTC announced that Ghassan Halazon has paid, as an individual,…

CASL Compliance: How badly informed are Canadian and QC firms?
Seven years after its approval by Parliament and three years…

1M Complaints: Insights into the CRTC’s investigation process
In the last 36 months, the CRTC received just over 922 262 complaints…

CASL: The 6 most common mistakes you weren't aware of
Most companies believe that they already comply with CASL. But,…

Hertz & Thrifty to Pay Over One Million in Fines
$1,25 Million Fine
The Competition Bureau of Canada recently…

IMPORTANT: CASL is NOT just an anti-spam law!
Combining the term “CASL” along with “Anti-Spam” when…

Amazon complies but is still fined $1,1M!
Amazon's emails complied with three essential principles of the…

William Rapanos receives $15,000 in fines for emails sent in 2014!
In early 2017, the CRTC, for the first time, issued a fine to…

The Dangers of Implied Consent: Blackstone fined $50K
October 26, 2016, after close to two years of back and forth,…

Kellogg to Pay $60,000 for Mishandlings by a Third-Party & Lack of Records
Last week the CRTC published an undertaking made by Kellogg Canada…

CASL Fines: Rogers Media Pays $200K
The CRTC announced that Rogers Media, a subsidiary…

CASL: A challenge for museums and cultural organisations
This summer, we were mandated by Montreal’s Museum of Contemporary…

Tech Change Costs Porter $150,000 In CASL Fines
Porter Airlines is the latest company to face the wrath of the CRTC with…

SMB Plenty of Fish to pay $48K for a form!
In no less than three weeks after issuing its first fine, the…

Even With Consent Avis & Budget To Pay $3M
(Update March 23, 2017) In a joint agreement before the Competition…

CASL’s First Fine: QC SMB Compu-Finder $1,1M!
According to a press release issued by the CRTC, it’s Morin-Heights’…