Entries by Rebecca Coggan

B2B Sales: Simple Email Trick to Quick-Start New Lead Relationships (and be CASL & GDPR Compliant Too)

For those of us that work in B2B, networking is a great opportunity to meet potential clients. Talking with as many targeted individuals as possible and exchanging business cards at these conferences or events are our priorities. But what’s next? Often we’ll add these cards to our sales pipeline sheets or CRM applications, waiting for […]

GDPR & CASL: When to use “Legitimate Interests” or “Consent” as a lawful base

If you are a Canadian marketer and you send emails to the European Union (E.U.), under GDPR you’ll need to justify why you collect and store data for each of your contacts. And by data, I’m referring to contact information (first name, last name, email address, etc.) and how you use this data (marketing, transactional, etc.). The […]

How to Write Emails to Get Consent for GDPR (and CASL)

The European Union’s General Data Protection Regulation (GDPR) comes into effect May 25th. From that date onwards, an organization must be able to demonstrate they are being lawful and prove compliance with this regulation. Because GDPR governs data security and protection (unlike CASL with governs commercial electronic messages — for more information on the differences between GDPR […]

Horrifying Email Marketing Requests and their Saintly Solutions

Although Halloween is soon upon us, scary email marketing strategies regularly occur throughout the year. Fellow email marketing professionals at MediaPost’s Email Marketing Daily recently published the commentary “Horrifying Email Marketing Requests.” It’s hard to imagine that companies still engage in such nefarious practices. But even our colleagues here at Certimail, are no stranger to […]

The Latest 2017 Email Marketing Stats & Info

The latest statistics and information from several reports recently published by Campaign Monitor (2017 Consumer Email Habits Report: What Do Your Customers Really Want?) and Cheetah Digital (Quarterly email benchmark reports Q1 & Q2), show that email continues to dominate. In summary, more email is being sent than ever before across a variety of industries, […]

CASL: What’s changed since July 1st?

After three long years, the grace period has ended, and companies must have established and implemented a compliance program. Businesses can no longer defend themselves by explaining that they weren’t aware of all the criteria necessary to be compliant. From now on, to whom can you send messages to?   From now on, you may […]