This author has yet to write their bio.Meanwhile lets just say that we are proud Rebecca Coggan contributed a whooping 14 entries.
If you send out a newsletter, chances are good that at least one recipient has unsubscribed, and in doing so, cited “spam” as their reason for unsubscribing. If you have Hotmail, Yahoo, or Google email addresses in your lists or CRM database, flagging an email as “spam” is even easier for them. Even if your […]
For those of us that work in B2B, networking is a great opportunity to meet potential clients. Talking with as many targeted individuals as possible and exchanging business cards at these conferences or events are our priorities. But what’s next? Often we’ll add these cards to our sales pipeline sheets or CRM applications, waiting for […]
With the arrival of the GDPR and with CASL in full force, we are legally obliged to document and classify our contacts —either by implied/express consent for CASL and/or by citing one of the six lawful bases for GDPR. This legal obligation is actually a great opportunity to update and revise those existing relationships. When […]
If you are a Canadian marketer and you send emails to the European Union (E.U.), under GDPR you’ll need to justify why you collect and store data for each of your contacts. And by data, I’m referring to contact information (first name, last name, email address, etc.) and how you use this data (marketing, transactional, etc.). The […]
The European Union’s General Data Protection Regulation (GDPR) comes into effect May 25th. From that date onwards, an organization must be able to demonstrate they are being lawful and prove compliance with this regulation. Because GDPR governs data security and protection (unlike CASL with governs commercial electronic messages — for more information on the differences between GDPR […]
The European Union’s General Data Protection Regulation (GDPR) comes into effect May 25th, and although details of the law are still being worked out, when it comes into effect, in the eyes of European law, an organization must demonstrate they are being lawful and must be able to prove compliance. Who is subject to GDPR? […]
Last year was a landmark year for CASL. There was a lot of activity; notably the end of the grace period, several huge fines, and parliamentary reviews. We’ve followed and tracked all the changes and modifications, particularly how it affects businesses like yours and its impact on email marketing. Here’s a recap of the last […]
Although Halloween is soon upon us, scary email marketing strategies regularly occur throughout the year. Fellow email marketing professionals at MediaPost’s Email Marketing Daily recently published the commentary “Horrifying Email Marketing Requests.” It’s hard to imagine that companies still engage in such nefarious practices. But even our colleagues here at Certimail, are no stranger to […]
The latest statistics and information from several reports recently published by Campaign Monitor (2017 Consumer Email Habits Report: What Do Your Customers Really Want?) and Cheetah Digital (Quarterly email benchmark reports Q1 & Q2), show that email continues to dominate. In summary, more email is being sent than ever before across a variety of industries, […]
After three long years, the grace period has ended, and companies must have established and implemented a compliance program. Businesses can no longer defend themselves by explaining that they weren’t aware of all the criteria necessary to be compliant. From now on, to whom can you send messages to? From now on, you may […]
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