Entries by Philippe Le Roux

CASL: The 6 most common mistakes you weren’t aware of

Most companies believe that they already comply with CASL. But, of the majority of businesses we’ve met, they are in fact, not compliant, simply because they aren’t aware of the complexities and details of this law. Unfortunately, this ignorance is already costing companies and employees, heavily. Of the approximately 100 compliance rules and items we validate […]

Hertz & Thrifty to Pay Over One Million in Fines

$1,25 Million Fine The Competition Bureau of Canada recently announced that car rental companies, Hertz Canada Limited (Hertz) and Dollar Thrifty Automotive Group Canada Inc. (Thrifty), have agreed to pay a $250,000 fine plus additional fees for sending emails with deceptive promotions—advertised prices in said emails did not include certain mandatory service fees. Mea Culpa […]

IMPORTANT: CASL is NOT just an anti-spam law!

Combining the term “CASL” along with “Anti-Spam” when talking about email marketing, has created significant confusion affecting many businesses and organisations. In practice, true anti-spam legislation would only affect activities considered spam (i.e., mass mailings of promotional content). CASL regulates, not just mass mailings but ANY electronic message sent in a commercial context, regardless of the number of […]

Amazon complies but is still fined $1,1M!

Amazon’s emails complied with three essential principles of the Anti-Spam Act: Amazon sent messages only to those with whom it had consent, Each email contained a straightforward and efficient unsubscribe mechanism, Information to identify and contact the business (company name, mailing address and phone) was indicated. So, why did Amazon agreed to pay a penalty […]

CASL Fines: Rogers Media Pays $200K

The CRTC announced that Rogers Media, a subsidiary of the Rogers Communications group, has been fined $200,000 for violating the Canada’s Anti-Spam Law. Sloppy unsubscribe mechanisms The allegations against Rogers Media are related to non-compliant (i.e.: mismanaged) unsubscribe mechanisms in their commercial electronic messages. Rogers Media agreed that its unsubscribe links did not always work, were not always easy to activate, and […]

CASL: A challenge for museums and cultural organisations

This summer, we were mandated by Montreal’s Museum of Contemporary Art to implement a compliance program. In addition to the pleasure of working with such a prestigious institution and collaborating with Espace Courbe, the team in charge of the museum’s technology changes, we witnessed first-hand just how much more complex Canada’s Anti-Spam Law is for […]

Tech Change Costs Porter $150,000 In CASL Fines

Porter Airlines is the latest company to face the wrath of the CRTC with a fine of $150,000 for failing to Canada’s Anti-spam Legislation (CASL). Manon Bombardier, CRTC’s Chief Compliance and Enforcement Officer, emphasised Porter’s collaboration: “We appreciate that Porter Airlines took corrective action once it became aware of our investigation. The company has voluntarily entered into an […]

SMB Plenty of Fish to pay $48K for a form!

In no less than three weeks after issuing its first fine, the CRTC announced that PlentyOfFish Media Inc., a Vancouver SMB, has also been fined under Canada’s Anti-Spam Act. PlentyOfFish Media Inc. is a 75-employee Vancouver-based company that manages the popular free dating site Plenty of Fish, a destination with over 90M users. Consent was not an issue The facts compiled […]