CASL COMPLIANCE FOR SMBs

PROTECT YOUR BUSINESS WHILE OPTIMIZING YOUR MARKETING

THE CANADIAN ANTI-SPAM LAW

SEVERE, COMPLEX, & MISUNDERSTOOD

If companies such as Porter, Amazon, and Rogers, who rely on the support of many lawyers and marketing specialists, have had to pay huge fines, it’s because CASL is as complex as it is severe.

Many companies mistakenly believe that having consent and an unsubscribe link in their newsletters is enough to avoid fines. Nothing could be further from the truth. In fact, there are 100+ compliance risks.

DON’T BE FOOLED BY CASL MYTHS, GET FULLY COMPLIANT TODAY!

LEARN ALL ABOUT CASL

Learn more about the Canadian Anti-Spam Law:

Commercial Electronic Messages
Types of Prior Consent
Unsubscribe Mechanisms
Must-have Identification Information
The 14 Official Legal Documents

GET PROPERLY INFORMED ABOUT CASL

INVESTIGATIONS, FINES AND ENFORCEMENT

Learn about the fines issued to date as well as the CRTC’S investigation process:

An Analysis of Fines to Date
The Enforcement Agencies
Case Selection
Investigation Process

LEARN ABOUT CASL ENFORCEMENT

CASL COMPLIANCE: YOUR ONLY PROTECTION AGAINST PENALTIES

YOUR ONLY DEFENCE

A CASL compliance program meeting the CRTC’s requirements is your only defence:

“The development and proper implementation of a documented and effective corporate compliance program is a useful risk-management strategy: it may (i) reduce the likelihood of businesses violating the rules and/or CASL, and (ii) help businesses establish a due diligence defence in the case of a violation of the rules or CASL.”

Compliance and Enforcement Information Bulletin 2014-326

THE CRTC’S 8 REQUIREMENTS TO BE COMPLIANT

SENIOR MANAGEMENT INVOLVEMENT
WRITTEN COMPLIANCE POLICY
TRAINING PROGRAM
COMPLAINTS-HANDLING SYSTEM

RISK ASSESSMENT (AUDIT)
RECORD KEEPING
AUDITING & MONITORING
CORRECTIVE (DISCIPLINARY) ACTION

DISCOVER CASL’S COMPLIANCE REQUIREMENTS

TAILORED SOLUTIONS

Designed by email marketing specialists in collaboration with university researchers in Law, Certimail’s CASL compliance programs combine compliance requirements with email marketing optimisation.

TRANSFORM A LEGAL OBLIGATION INTO A MARKETING INVESTMENT

PROFESSIONALS

COMPLIANCE PACKAGE

Turnkey compliance solution for any person who works alone including:

Merchants
Artists
Accountants
Consultants
Freelancers

With this affordable package, our experts take care of your CASL compliance program and offer tips for optimal sendouts.

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SMALL BUSINESSES

COMPLIANCE PACKAGE

Designed for businesses with 2 to 10 employees, our affordable package covers all the requirements of a proper CASL compliance program.

We handle most of the work for you and we provide you with all the tools and documentation required by the authorities to demonstrate and maintain your compliance.

In addition, our recommendations include suggestions to rapidly and easily increase the effectiveness of your email marketing.

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