THE CANADIAN ANTI-SPAM LAW

SEVERE, COMPLEX, & MISUNDERSTOOD

If companies such as Porter, Amazon, and Rogers, who rely on the support of many lawyers and marketing specialists, have had to pay huge fines, it’s because CASL is as complex as it is severe.

Many companies mistakenly believe that having consent and an unsubscribe link in their newsletters is enough to avoid fines. Nothing could be further from the truth. In fact, there are 100+ compliance risks.

DON’T BE FOOLED BY CASL MYTHS, GET FULLY COMPLIANT TODAY!

LEARN ALL ABOUT CASL

Learn more about the Canadian Anti-Spam Law:

  • Commercial Electronic Messages
  • Types of Prior Consent
  • Unsubscribe Mechanisms
  • Must-have Identification Information
  • The 14 Official Legal Documents
CASL Compliance

INVESTIGATIONS, FINES AND ENFORCEMENT

Learn about the fines issued to date as well as the CRTC’S investigation process:

  • An Analysis of Fines to Date
  • The Enforcement Agencies
  • Case Selection
  • Investigation Process

CASL COMPLIANCE: YOUR ONLY PROTECTION AGAINST PENALTIES

YOUR ONLY DEFENCE

A CASL compliance program meeting the CRTC’s requirements is your only defence:

“The development and proper implementation of a documented and effective corporate compliance program is a useful risk-management strategy: it may (i) reduce the likelihood of businesses violating the rules and/or CASL, and (ii) help businesses establish a due diligence defence in the case of a violation of the rules or CASL.”

Compliance and Enforcement Information Bulletin 2014-326

THE CRTC’S 8 REQUIREMENTS TO BE COMPLIANT

  • SENIOR MANAGEMENT INVOLVEMENT

       

  • WRITTEN COMPLIANCE POLICY

       

  • TRAINING PROGRAM

       

  • COMPLAINTS-HANDLING SYSTEM

       

  • RISK ASSESSMENT (AUDIT)

       

  • RECORD KEEPING

       

  • AUDITING & MONITORING

       

  • CORRECTIVE (DISCIPLINARY) ACTION

       

TAILORED SOLUTIONS

Designed by email marketing specialists in collaboration with university researchers in Law, Certimail’s CASL compliance programs combine compliance requirements with email marketing optimisation.

TRANSFORM A LEGAL OBLIGATION INTO A MARKETING INVESTMENT

PROFESSIONALS

COMPLIANCE PACKAGE

Turnkey compliance solution for any person who works alone including:

  • Merchants
  • Artists
  • Accountants
  • Consultants
  • Freelancers

With this affordable package, our experts take care of your CASL compliance program and offer tips for optimal sendouts.

SMALL BUSINESSES

COMPLIANCE PACKAGE

Designed for businesses with 2 to 10 employees, our affordable package covers all the requirements of a proper CASL compliance program.

We handle most of the work for you and we provide you with all the tools and documentation required by the authorities to demonstrate and maintain your compliance.

In addition, our recommendations include suggestions to rapidly and easily increase the effectiveness of your email marketing.

LARGER BUSINESSES

ADAPTED SERVICES

Let our experts define an offer tailored to your needs, from CASL compliance to email marketing optimisation:

  • CASL Compliance Audit
  • Comprehensive Compliance Programs
  • Email Marketing Strategy
  • Marketing Automation
  • Conferences
  • Training
  • Etc.

JOIN DOZENS OF SATISFIED CLIENTS

“Recognized globally for our email security, we had to be exemplary. With Certimail, we saved time, money, and it was easy.”

George Stamatakos
George StamatakosVP Sales & MarketingVIRCOM

“I was impressed with the solutions proposed by Certimail. As a business owner and manager, I feel safe with the law and at ease.”

Marise Charron
Marise CharronPresidentNutrisimple

“An insurance company always takes compliance seriously. Certimail has saved us thousands of dollars all the while improving our marketing.”

Luc Guttin
Luc GuttinCOOAPRIL CANADA

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The information presented on this website and in Certimail communications explains CASL, its rules, respective guidelines, and related information. This information should not be interpreted as legal advice. If you need legal advice, consult with a lawyer.
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